Ruthless Gardening – Can It Teach You Anything about Social Media Marketing?

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Actually I think that gardening can teach us a lot about life and specifically a lot about how to approach social media marketing. One of my friends once called me a ruthless gardener and told me I should start a blog about it. Why? Because my approach to gardening is a bit ruthless. If something isn’t growing or it’s over-growing all the other plants or it just isn’t working for me, I rip it out. That’s right, I may spend some time trying to fix it, but I don’t dwell too long. I just rip it out and put in something else. In a lot of ways, your approach to marketing and social media needs to be like a ruthless gardener. If it isn’t working, get rid of it and try something new.

Does this mean you should just throw out everything you’ve done so far to get started in social media? No, of course not, but it should make you think about what is working and what’s not working and what you need to change. For example, if you market to consumers, take a serious look at your Facebook page. Do you have people actually interacting with you or do you just have idle followers that never talk about you? If it’s the former, then that’s great, but make sure you don’t get boring. Change things up and run a contest for example. People love to win stuff and if your contest is designed right, it will cause a significant increase in your Facebook fans and attention. If your page falls into the latter category and no one interacts with your site, it’s time to rethink your strategy and change things up. Read more Facebook for Business tips. If you are a business to business company, do you get leads from LinkedIn and do people actually interact with you? Are you participating in groups appropriately? Are you actively seeking contact to broaden your network? Read tips on finding and building LinkedIn contacts.

In order for a garden to flourish, it requires consistent and frequent tending. People who don’t garden see a beautiful garden and they may not realize all the effort that goes into a garden staying that way. You have to weed, rake, stake, cut, dig, mulch and much, much more. Social media marketing is a lot like that. It is not something that you do once and walk away. It has to be worked every day in order to flourish. You are building relationships, you are not selling, and relationships require consistent and sustained effort.

Even if you don’t know a daisy from a dahlia, you can probably appreciate a beautiful garden. It didn’t get that way by accident. Someone made deliberate decisions about what stays and what goes and someone tends to it all the time. Take a hard look at your social media marketing efforts. Are they driving the results you want and need for your business? If not, it may be time to step in and be ruthless. If you would like help evaluating your social media marketing efforts, please contact me.

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This entry was posted in Local Business Marketing, Small Business Advice, Social Media How To by gwynnewade. Bookmark the permalink.

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Ruthless Gardening – Can It Teach You Anything about Social Media Marketing? — 1 Comment

  1. Pingback: The Latest Gardening Publication Can Teach You The Best Way To Do A Garden | Catering Brea

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